Colligent-Affinity Answers Data Partners
AFFINITY IS MORE THAN “LIKES” AND “FOLLOWS”
CONSUMER CONTENT CRAVING IS GROWING AND BROADENING.
AS THEY ACQUIRE NEW INTERESTS, ARE YOU STILL RELEVANT?
Each day, we track engagement from more than 275 million users across social media, display, video, mobile, and television. We help marketers orient and respond to cross-channel audience activity by seeing their brand in relation to 40,000 other brands, ranked by profile-level affinities. Built to directly integrate with ad tech platforms such as Oracle BlueKai, our algorithm reveals affinities to help marketers build and deploy new targeted campaigns.
Affinity Answers adds a unique layer of insight into our existing audiences and helps us create new audiences based on what’s most relevant to them.