Personicx – Acxiom Data Access
Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners.
It’s about more than making better marketing decisions. If it were that simple, we would have been crowded out years ago by the “me too” companies – the ones who claim to have more data and more insight than anyone else.
So what’s our story? We believe our value is in helping our clients do something they never dreamed possible. Giving them that certain moment when clarity becomes confidence. Finding a whole new customer segment. Reaching everyone who needs to be reached. Understanding those tiny market nuances. There’s more, of course, but these are the kinds of things that make the difference to our clients – the things that help them sleep at night.
Sifting and analyzing mountains of consumer data is a daunting task for any enterprise. That’s why Acxiom offers Personicx. It’s audience definition made easy.
Personicx is a consumer segmentation and visualization system powered by Acxiom’s exclusive InfoBase data.
It can give your company proven solutions that are affordable, actionable and can be quickly implemented in any industry. Personalized and coordinated contact strategies are truly possible with Personicx.
Personicx Lifestage is a household-level segmentation system that clusters U.S. households into one of 70 segments within 21 life-stage groups based on specific consumer behavior and demographic characteristics. Personicx Lifestage can be paired with industry-specific segments for better understanding and predicting behaviors within markets.
It can be paired with:
Personicx Digital for precision targeting of the online world.
Personicx Hispanic to understand and market to the rapidly growing Hispanic market.
A leading-edge analysis and visualization tool that provides access to Personicx segmentations as well as Personicx-encoded consumer research for rich consumer insights.
On its own or linked to other data sources, including your own customer data, Personicx is a key component in pulling together multidimensional insights that can be applied across all channels – email to direct mail, television, online to offline, and individual to neighborhood.