Forbes Audience Targeting
Audience Delivery Programs
Run of Site
Full reach to the affluent, business decision-makers who regularly visit Forbes.com. Broadest possible exposure opportunity for your advertising message on the site with the highest reach concentration among affluent C-level executives on the Web. All ad units and web pages available. Earned rates apply. Add 50% premium for Home Page placements.
Reach and Frequency
Forbes.com offers marketers the ability to purchase effective advertising reach and frequency on the Web, a package more analogous to traditional offline media buys, such as print and television. We will guarantee that up to 800,000 unique users will view a creative execution at least twice during a 30-day period. All ad units will be available in this program (banners as well as larger units) at a ten percent premium over the current rate card.
Enterprise Target: Forbes 2000 Companies
With 48% of it’s audience coming from within companies with more than 500 employees, Forbes.com offers you a way to target your messages to visitors in large companies. Forbes.com identifies visitors with corporate IP addresses from the 2000 companies listed on any one of Forbes’ large company lists’ The Forbes 500s Largest Companies in America, The Forbes 500 Largest Private Companies, The 500 Largest International Companies and the Best Big Companies list. Targeting available for all ad units. Regular earned rates, plus 10% premium apply.
Growth Company Target–Small Business and Entrepreneurs
43% of Forbes.com’s business audience works within small growth companies (less than 250 employees). Of these, 6% have a home-based business. Another 12% of the Forbes.com audience tell us they have plans to start a business within the next 12 months. Direct your messages directly to the entrepreneurs who value the business advice they find on Forbes.com with a small business targeting program. All ad units available. Regular earned rates, plus 10% apply.
SIC Targeting
Reach Forbes.com visitors within any of the 56 major SIC (Standard Industry Classification) Code Categories to target your industry-specific message to your best sales prospects. All ad units available. Regular earned rates, plus 15% premium apply.
Geo-Targeting
Target your advertising by Country, State, City or DMA (Designated Marketing Areas). All ad units available. Regular earned rates, plus 10% premium apply.
Sponsorships
Ensure that your message is provided the most appropriate editorial contextual positioning by sponsoring specific content area on Forbes.com. All ad units available.