V12 Audience Targeting
Online Audience Data Targeting
Turning offline consumers into targetable audiences.
We map offline demographic, lifestyle and purchase data into privacy compliant online audience segments. With 12 distinct audience categories and 1000+ segments, V12 Group can help you reach the most relevant online audience for any consumer-focused campaign. Our unique blend of the most accurate and up-to-date data, combined with our wide reach has increased ROAS for both brand and direct response campaigns alike.
Getting the right display ad in front of the right audience is essential for a successful campaign. Through our partnerships with leading third party advertisers, V12 Group connects our offline data to over 207 million individuals in the US. These individuals are mapped to over 1000+ distinct audience segments, helping you target the right consumers online.
Audience Categories
Automotive
Buyers
Entertainment
Finance
Sports & Fitness
Lifestyle & Pursuits
Travel
Demographics
Community and Languages
B2B professions
CPG – Consumer Packaged Goods
PYCO Personality Profiles
Offline Data Size and Channels
207 million individuals
110 million U.S. households
81 million opt in email records
68 million records with email address and matching postal address
112 million records with residential phone numbers (pre Do Not Call Scrubbing)
V12 Group’s unique triple validation data process triangulates every consumer record — individual contacts, not just household — against three active transactional files, assuring you the highest levels of accuracy across postal, email, phone and mobile data. Layer on hundreds of selects including demographic, geographic, lifestyle, interests, and behavioral data to target highly specific audiences with laser-like precision.
Fully compliant with DMA, CAN-SPAM and other relevant requirements, this is data that drives results.