Yahoo Ad Exchange

Yahoo Ad Exchange

Yahoo Ad Exchange can help advertisers and agencies with everything from targeting the right audiences to purchasing innovative media across different devices to facilitating relationships with our technology providers. Our broad suite of technology enables you to:

Find the unique audiences—at scale—that can help you achieve both brand and performance goals.
We can help you better target your display advertising through use of:

Audience Sharing: Target more efficiently by reaching audiences from multiple segment owners at the same time.

Exchange: Cultivate relationships so you can quickly execute transactions, plus maintain convenient access to the supply pools you value most.

Targeting: Take advantage of powerful tools that enable you to define characteristics of your audience across content, geography, demographics, behavior, and technographic attributes.

Campaign Controls: Help improve your return on ad spend and reduce creative burnout with intuitive ad delivery pacing and frequency capping capabilities.

Bid on each impression at a price that supports its true value.

Purchase inventory in the way that bests suits your campaign goals and budget, using:

Real-Time Bidding (RTB): Use your own bid valuation technology to determine whether or not to bid on a particular impression—and at what price—in real-time.

Pricing: Choose from a variety of pricing options, including dynamic cost-per-impression (dCPM), cost-per-impression (CPM) with ROI targets, cost-per-click (CPC) or cost-per-acquisition (CPA).

Standard APIs: Quickly integrate your proprietary bidding algorithms to bid at real-time in auctions using our API framework.

Prediction Algorithm: Automate and optimize bidding with help from Yahoo Ad Exchange’s algorithm, if you’re not using your own bid valuation technology.

Buy media and run innovative ad formats across multiple web-enabled devices.

Reach out to consumers wherever they’re staying connected, and engage them through:

Devices: Display your ads across browsers on desktops, smartphones, and tablet computers.

Ad Formats: Serve creatives across standard graphical and rich media ad formats to support your campaigns’ performance goals.

Use your own or external data to target specific audience segments.

Easily tailor your targeting to include your audience segments and segments from external parties using:

Audience Definition: Create audience segments in Yahoo! Web Analytics that can be targeted for your campaigns or used with Audience Sharing.

Targeting: Add other attributes, such as content, geography and technographics, for more precise targeting.

Feel confident that the inventory you’re buying is safe for your brand.

Trust in Yahoo Ad Exchange’s extensive security controls and continual, rigorous monitoring. We offer:

URL Filtering: Create a list of URLs on which you do not want your ads to be served.

Validated URL (VURL) Auditing: Yahoo Ad Exchange uses a combination of technology and manual review processes to identify sites that violate our policies and remove them from the exchange.

Traffic Quality Monitoring: Yahoo Ad Exchange scans and analyzes exchange-wide section traffic for suspicious patterns, and sections that are generating suspicious traffic are disabled.