Creative – Banner Requirements I

All Banners should be one of the 6 sizes listed below. Custom sized banners will be rejected.

Each individual banner can be up to 40KB in size.

 

  • Many sites do not accept banners that are in excess of 40KB, which will result in limiting the total # of impressions you can win.
  • Best Practice…use the top 4 sizes and keep EACH individual size under 40KB .

All Banners to be uploaded within our system need to be saved as a .jpeg, .gif or .png file extension.

Available Daily impressions by Creative Size:

  Creative Size

 Total Daily Impressions 
300×250 12,349,441,181
728×90 12,256,060,507
160×600 5,939,456,609
468×60 1,080,722,607
336×280 830,879,343
120×600 504,671,086

If you are only going to utilize some of the available sizes, we suggest using the top four sizes. Together, they represent 98% of the daily available impressions.

Recommended Sizes and Formats:

Recommended-Sizes