Facebook Ad Exchange Access

Facebook Ad Exchange Access

Facebook Exchange helps you reach people who have expressed an interest through their online behavior so you can reach them with a similar kind of product or service.

For example, if you’re promoting an airline sale to Hawaii, your ad will be more effective if you show it to someone who has visited a number of websites over the past few weeks and has searched for “cheap airfare to Hawaii.

By using Facebook Exchange, you can target people to see an ad based on other things they have done on the Internet using a demand side platform that you use across other display networks and exchanges.
Here’s how Facebook Exchange benefits you:

1. High quality reach
You can improve the quality and quantity of your reach through real-time bidding on Facebook Exchange, which helps you reach over 1 billion people globally.

2. Relevance
You can use your valuable consumer intent data to expand the reach of your direct response campaigns running on other exchanges into Facebook.

3. Everything you expect from a real-time bidded exchange, on Facebook
All of the features of real-time bidding that drive efficiency for marketers apply to Facebook Ads when purchased through Facebook Exchange.