IXI – Equifax Data Profiles Access
IXI Services enables its clients to differentiate and target consumer households and target markets based on proprietary measures of wealth, income, spending capacity, credit, share-of-wallet, and share-of-market.
Offering multi-dimensional insights including a foundation of measured assets and leading edge online platforms, IXI helps financial services and consumer marketing firms accelerate decision-making in order to achieve their business goals, such as better identifying customers with the greatest opportunity or making smarter resource allocations and marketing decisions based on the growth potential and product preferences within target markets.
As a division of Equifax, IXI Services integrates with Equifax’s suite of differentiated data and solutions, offering our clients deep consumer insights to address their business challenges.
The Foundation of IXI’s Solutions: Our Wallet of America solution development foundation enables IXI Services to offer clients multi-dimensional market and household insights based on a more complete view of the financial and economic position within their target geographies and customer households. By integrating a range of data, including IXI’s direct-measured anonymous assets, estimates of total income and spending, proprietary measures of aggregated credit and additional economic factors, the Wallet of America offers firms a more comprehensive picture of the household wallet and the factors that influence financial and economic behaviors so decision-makers can gain the insights they need to improve sales and marketing efforts, and grow their businesses.
The Power of Direct-Measured Assets: Through an exclusive network of leading financial institutions, IXI directly measures approximately $13 trillion in anonymous U.S. consumer assets and investments, representing more than 43 percent of all U.S. consumer invested assets. This proprietary data network is the engine that drives our highly effective customer segmentation and market tracking solutions.
We are the only source that provides solutions based on directly measured wealth. Unlike other solutions that rely on survey-based household geo-demographics, only IXI can provide more reliable and actionable insight on consumer financial capacity, investment style, behaviors, and characteristics based on this foundation of direct-measured anonymous data.
Business Expertise: IXI has a rich history of providing marketing and sales executives at financial services and consumer firms with powerful insights about their customers and prospects. For over 20 years, IXI has helped its clients achieve unmatched ROI in marketing and selling programs, increase productivity, and gain more loyal relationships with customers.