Microsoft Ad Exchange

Microsoft Ad Exchange

There’s never been a richer, broader, more creative way to tell a brand’s story than through digital advertising. And with the Microsoft Media Network and Ad Exchange, you have easy points of access for campaigns of any scale and for any purpose, from branding and promotion to direct response and targeting.

The Microsoft Media Network is Microsoft’s premium display advertising network, enabling marketers to reach millions of users across the U.S. The network provides a brand safe environment built on quality inventory from some of the most trusted sites across the web, including Microsoft owned and operated sites such as MSN. By leveraging exclusively owned and partnered data sources such as Microsoft accounts, MSN, and Bing, our high-quality reach empowers you to better determine when, where, and how you connect with your audience.

Microsoft Advertising Exchange is a real-time bidded marketplace where you can reach audiences through high-quality, brand safe inventory more efficiently. With the Exchange, choice, scale, and efficiency drive ROI for you.

Buy impressions in real time
You can gain efficiencies by buying impressions in real time on the Microsoft Advertising Exchange. You can choose to use your own or third-party data to be able to target audiences granularly.

You can work with agency trading desks, networks, and DSPs to buy on the Microsoft Advertising Exchange. If you prefer to work with full-service, targeted offerings powered by Microsoft data, Microsoft Media Network is a great way to buy on the Microsoft Advertising Exchange.

Premium Scale: Microsoft Advertising Exchange is a premium exchange with high-quality inventory to help you reach your audiences across Microsoft properties.

Choice: Create infinite target segments with your own data or third-party data and insights. Choose your partner — we’re integrated with all major demand side platforms. Choose your ad formats with PC display and mobile inventory.

Efficiency: Reduce waste by bidding on each impression based on what it’s worth to your campaign goals. Increase efficiency by buying across multiple inventory sources through one marketplace. Cut down the manual processes and save effort with automated real-time bidding. Manage frequency across various marketplaces. Buy audiences more efficiently by incorporating data and insights in real time.